Conversation Design Fundamentals

After completing this course, you will be able to write natural dialogue for chatbots and voice assistants using the conversation design process.

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This is what you will get

  • More than 30 video lectures with examples and hands-on advice
  • New lectures will be added regularly
  • Quizzes to test your knowledge
  • Downloadable templates and canvases
  • Final exam to earn your accreditation
  • Digital certificate to show on LinkedIn
  • Membership of the Robocopy Alumni Network

Your investment

  • Watch all video lectures (more than 3:30 hrs)
  • Watch them again: repetition = learning
  • Take the quizzes and prepare for the final exam
  • Apply the principles to your own case
  • Costs are $ 949 ex. VAT for year long access

Subscribe as a team

Do you want to subscribe as a team? We can send you an invoice and individual codes that your team members can use to get access.

Contact [email protected] for information about group enrollment.

What you will learn

Overview of the field

You will get a grip on this emerging field and learn how organizations can benefit from chatbots and voice assistants. You will understand the psychology behind conversations, and more importantly, how technology, psychology, and language work together in conversation design.



Conversation design process

Good conversation design starts with an extreme human-centric process. With respect for the technology and business operation, you'll learn how to craft a bot persona that delivers value to both the user and the organization. You'll learn how to create sample dialogues that resonate with users and give them a good experience. You'll learn to systematically make your dialogues better using expert rewrite sessions and Wizard-of-Oz testing. And finally, you'll learn to create a deliverable with copy for intent recognition, edge cases and repair flows.



Copywriting techniques

Learn the copywriting techniques that are essential to create dialogue that sounds human instead of robotic. Learn how to write prompts and use discourse markers to minimize the cognitive load of your user. Understand when to use explicit and implicit confirmations and write repair prompts for situations in which the bot can’t make sense of the user’s input. Make your conversations humanlike by applying tapering, variety, and other techniques that we as humans use all the time.



Voice and chat

In this course you'll learn how to work voice first. This is similar to how visual designers work mobile first to make sure their designs work across all devices. Working voice first ensures that your conversations work across all platforms, for both chatbots and voice assistants.



Platform agnostic

As conversation designers, it's valuable to able to work across all platforms and with all technologies. We work closely with tech partners to make sure that you're trained to work with all systems. After this course, you'll know how to navigate their respective requirements and limitations, both current and potential.

Downloads

We'll constantly update the latest cheat sheets, canvases and process flows.

  • Conversation Design Canvas
  • Bot Persona Worksheet
  • Conversation Design Process
  • Template for your deliverable
  • Template for conversation design flowcharts

Your Instructor


Hans van Dam
Hans van Dam

Hans van Dam is co-founder of Robocopy and the Conversational Academy. His goal is to develop and promote the role of the conversation designer. He develops curriculum for the Conversational Academy, lectures at multiple universities, and speaks often at conferences around the world.


Principles in this course have worked for companies like...

Who should take this course?

This course is for everyone involved with the user experience around chatbots and voice assistants. Among our participants are:

  • Conversation designers
  • UX designers
  • UX writers
  • Product owners
  • Conversational copywriters
  • Chatbot developers
  • Content writers
  • VUI designers

Class Curriculum


  Introduction
Available in days
days after you enroll

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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What does it mean to become a certified conversation designer?
Conversation Design is a new job. Therefore it's important to create a standard in terms of quality. The Robocopy Certificate tells you've had extensive training and know how to design conversations that make bots helpful, natural and persuasive.
What are the requirements for enrolling in this course?
You don’t need to have any technical expertise prior to this course. Of course, affinity with language and copywriting is going to be a plus.
Are these skills applicable to voice assistants and other bots?
Yes. Chatbots and voice assistants are different experiences, but they are closely related. You'll learn principles for both chatbots and voice assistants, and you'll learn what's different in terms of copywriting.
Can this knowledge be applied in every language?
Yes. The methods that we teach in this course are based on psychological principles. These principles are relevant in every language. Therefore, as a trained conversation designer, you can work in every language. If you're writing in a different language than your native language, we suggest getting a native speaker to edit your work.