Online course on Conversation Design

Design better conversational experiences

Conversational copywriting is crucial to making bots more helpful, natural and persuasive when talking to users.

In this course, you will learn principles from both psychology and copywriting to create better user experiences for chatbots and voice assistants.

The principles in this course have worked for companies like:

The Conversational Academy covers all important aspects of conversation design

The Bot Scorecard and natural language
Scenario and conversation design
Service copywriting
Bot optimisation
Tech, Team, Tools

The perfect training
for you

As a group
You will receive
  • 7 LIVE classes from conversational copywriters with 10+ years of experience
  • Temporary licence for prototyping tool Botsociety
  • Digital certificate to show on Linkedin
  • Access to the Robocopy alumni network

One-on-one feedback sessions

Your investment
  • 1,5 hours intake
  • +/- 3 hours per week to work on your use-case
  • 1.999,- 1.199,-
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Your investment
  • 2 hours intake
  • 4 hours per workshop
  • Price on request *
* price per workshop

New course 

starting every month

Hurry up... seats run out fast!

Reserve your seat

Work on your own
use case

Are you already working on a bot? Perfect, you can develop it during the course and ensure it’s helpful, natural and persuasive when talking to your users.

Don’t have a project yet? No worries. Our partners bring in use cases you can work on.

Feel free to use any prototyping tool you want. However, if you decide to work with Botsociety, we offer you a free trial version for the full length of the course. Sweet!

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Why people recommend this course

Conversation design is a critical element of any nontrivial chatbot project

Julian Harris

Robocopy has been leading the market in terms of converging a whole new genre of conversational design skills.

Martin Hill Wilson
Brainfood Consulting

Robocopy is moving the industry forward in terms of conversation design.

Vittorio Banfi

Graduates from the Conversational Academy 

can work with every platform, including


run out fast

Reserve your seat

Fill in the form and we will save you a spot for 48 hours. You will receive an email with instructions on how complete your sign up. Easy as cake.

As group (Company name)

Your teachers

Hans van Dam

Founder Robocopy |

Conversational copywriter

Joris Groen

Founder Robocopy and Buyerminds | Psychologist | Creative Director | Persuasion design expert

Books that inspire us


Is the course online?
Yes. This is a webinar series. All classes take place online and students can ask questions via chat and do online assignments.
What does it mean to become a certified conversation designer?
Conversation Design is a new job. Therefore it's important to create a standard in terms of quality. The Robocopy certificate tells businesses that you have had extensive training and know how to design conversations that make bots helpful, natural and persuasive when talking to users.
What are the requirements for enrolling in this course?
This course is perfect for ux-designers, copywriters and product owners that want practical insight into conversation design. If you have little copywriting experience, this course might not be for you.
Who should take this course?
This course is for everyone involved with the user experience around chatbots and voice assistants. Conversation designers, ux-designers, copywriters and product owners.
Are these skills applicable to voice assistants and other bots?
Yes. Chatbots and voice assistants are different experiences, but they are closely related. In both cases you will have to use psychological principles to influence users and guide them in their experiences. There are some differences since you will not have buttons and other visual elements in voice.
Can this knowledge be applied in every language?
Yes. The methods that we teach in this course are based on psychological principles. These principles are relevant in every language. Therefore, as a trained conversation designer, you can work in every language, however, we suggest always getting a native speaker editing your work.